Hello,
I'm José

I bring ideas to life as future-ready strategies that drive innovative solutions. I blend creativity, research, and technology to spark meaningful value and lasting impact.

Strategic Design Direction

Shaping systems & futures, with care

Over nearly two decades, I’ve teamed up with leading companies and public institutions to spark meaningful change. I lean on empathy to help reduce uncertainty, turn challenges into opportunities, and weave human insight with technology to deliver impact-driven solutions.

I thrive on bringing people together and steering change with strategic clarity—and a touch of humanity.

Design strategist at the service of responsible and valuable innovation

At work

I bring together a broad, sensitive, and future-focused outlook with a sharp eye for detail. My goal is to bridge real human needs with bold ideas, shaping solutions that make a lasting difference for people and organizations. I believe creativity, active listening, and genuine participation are the keys to turning challenges into real growth.

Al life

Curious, sensitive, and creative at heart, I draw constant inspiration from contemporary dance, human connections, art, and the mountains. I practice and facilitate movement and improvisation workshops, exploring new ways of thinking, feeling, and engaging with the world. I relish both the challenge and the beauty of taking the road less traveled—in nature and in the projects I take on.

Read more about me ›

I turn ideas into realities that meet needs and solve problems.

How I do it? My services

01

Design and people

I connect people and design experiences that solve problems, driving change through hands-on workshops, real-world challenges, and inspiring projects.

02

Research and data

I blend qualitative research, data, and empathy to understand people, spark new ideas, and steer better decisions.

03

Strategy and futures

I design strategies, spot trends, and pinpoint insights to help products and services move toward desirable future scenarios.

04

Transformation and leadership

I drive transformation by bringing people and technology together. My focus is on building lean processes and shaping inspiring, human-centered environments.

Companies I have worked with

  • BBVA
  • Telefónica
  • Naturgy
  • Ferrovial
  • Sanitas
  • Ministerio Derechos Sociales Consumo Agenda 2030
  • El Confidencial
  • Sacyr